Who the hell am I and why should you care?
I’m Whit, an Integrator and Operator who helps founders build businesses they can actually function inside of. I’ve spent years inside creative seven-figure brands, running operations, cleaning up chaos, and helping founders breathe again. I’m the person people call when they’re brilliant at what they do… and overwhelmed by everything it takes to run the business around it.
Let’s Connect:
Instagram: https://www.instagram.com/itswhitradacina
Website: https://itswhitradacina.com/
Email: [email protected]
If someone sent you this page, it’s because you’re carrying more than anyone realizes — and they knew you needed someone who actually understands what that feels like. I’m Whit Radacina, an Integrator and Operator for founders who are brilliant at what they do but exhausted by everything it takes to run the business around it.
I’m the person founders call when they’ve outgrown white-knuckling their way through growth. When the backend is too messy, the decisions are too heavy, the pace is too fast, and “I’ll fix it next week” stopped working three months ago. My work sits in that intersection where strategy meets operations meets emotional capacity — the part of business most people don’t talk about but every founder eventually hits.
This page is here to give you clarity on who I am, the kind of support I provide, and why someone in your world thought, “You need Whit.”
Because they’re tired.
Because things are working… but not well.
Because they can feel growth coming and their backend is not ready for it.
Because the business in their head doesn’t match the business on their plate.
I help with the stuff no one sees but everyone feels.
I’ve spent half a decade inside creative online businesses, the real inside: